[Exhibition Report] Exhibited at the Automotive Engineering Exposition 2024 YOKOHAMA

We exhibited at the "Automotive Engineering Exposition 2024 YOKOHAMA," held at Pacifico Yokohama from May 22 to 24, 2024.
Thanks to the many visitors who stopped by our booth, the exhibition concluded successfully. We sincerely appreciate your visit and interest.

The event welcomed more than 76,000 attendees over three days, and our booth remained active and well-visited throughout the show.

Booth Highlights
This year's booth design featured three colored arrows symbolizing force vectors, reflecting our identity as a force-sensor manufacturer.
The booth was organized into three themed areas.

Driving Motion Visualized Through Force

Continuing from last year's popular demonstration, we showcased real-time visualization of driving forces by embedding force sensors and force plates in various parts of an automotive seat.
Visitors could see how forces are applied during driving maneuvers.

Sensors were also integrated into the shift lever, accelerator, and brake pedal to measure operating forces.
Accurate evaluation and simulation of ride comfort--where movements are subtle--require understanding internal human forces, and our customized sensors are ideal for such applications.

As a domestic manufacturer, we specialize in producing tailor-made sensors with optimized size and capacity for seat integration.
If you have a specific location where sensors need to be embedded, please feel free to contact us.

Force Measurement and Haptic Measurement

This section featured demonstrations centered on force-measurement technologies.
Beyond simple load measurement, high-sensitivity sensors can also serve as haptic sensors in tactile research.
We provide solutions for evaluating friction, softness, and material characteristics using quantitative data.

Skill transfer has become an important topic in Japan, and force measurement supports objective analysis of craftsmanship.
By visualizing when, in which direction, and how much force is applied, training and evaluation can be greatly enhanced.

Vibration sensors can also quantify vibrations transmitted to operators during processes, supporting shared understanding of pass/fail criteria.
This area attracted considerable interest from visitors.

Collaboration Display with ITOKI Corporation

As a special feature, we displayed the "vertebra03 WOOD" work chair, developed using our Seat Tracer in collaboration with ITOKI Corporation.
Both the prototype and final product were exhibited, and visitors praised its comfort despite being made of solid wood.

ITOKI actively incorporates human-factor measurements in product development.
For chair development, they utilize not only our Seat Tracer but also our force plates.
Like automotive seats, office chairs involve subtle, low-motion interactions, making internal force analysis essential.

The vertebra03 WOOD was created by carving solid wood based on ergonomic data obtained from the Seat Tracer, resulting in a form that fits a wide range of users comfortably.
This approach aligns with current automotive seat design trends, such as ensuring comfort while seats become thinner for EV platforms.

Upcoming Exhibitions

We will participate in "Manufacturing World" in June
and the "Automotive Engineering Exposition 2024 NAGOYA" in July.
We look forward to welcoming you at our future exhibitions.